Cookie banners produced 90% opt-in and almost no real consent. As Europe tries to fix them with a browser signal, the same design mistake is being wired into AI rules.
Product-Strategy
The cookie banner was consent theater. AI is building its own.
AI didn't make your software worse. Your scoreboard did.
AI slashed the cost of shipping features but not the cost of reliability, so it amplifies whatever your organization already rewards. Most reward the wrong thing.
ChatGPT's new customer isn't you
OpenAI now sells ads inside ChatGPT. That changes who the product serves, and turns assistant distribution into rented, auctioned ground for anyone building on it.
Why the smartest model can make your product worse
Frontier models keep setting records, yet what decides whether a real-time AI product works is the second your user waits, not the model's score.
When the regulator becomes your product manager
Every new car in Europe now ships an eye-tracking AI model no buyer chose. How that feature is failing is a preview of what happens when AI gets mandated onto a product.