AI slashed the cost of shipping features but not the cost of reliability, so it amplifies whatever your organization already rewards. Most reward the wrong thing.
OpenAI now sells ads inside ChatGPT. That changes who the product serves, and turns assistant distribution into rented, auctioned ground for anyone building on it.
Frontier models keep setting records, yet what decides whether a real-time AI product works is the second your user waits, not the model's score.
Every new car in Europe now ships an eye-tracking AI model no buyer chose. How that feature is failing is a preview of what happens when AI gets mandated onto a product.
