https://hitesh.in/tags/advertising/ Recent content in Advertising on Dr. Hitesh Sarda Hugo en-US Wed, 22 Jul 2026 00:00:00 +0000 https://hitesh.in/2026/chatgpt-new-customer/ Wed, 22 Jul 2026 00:00:00 +0000 https://hitesh.in/2026/chatgpt-new-customer/ <p>Since May, any verified US business can go to ads.openai.com, put in a card, set a twenty-five dollar daily budget, and <a href="https://www.axios.com/2026/05/05/openai-self-serve-ad-platform">buy a placement inside ChatGPT</a>. OpenAI started <a href="https://openai.com/index/testing-ads-in-chatgpt/">testing ads in February</a> and now runs a self-serve ad manager with the usual cost-per-click and cost-per-impression bidding. The company that spent three years telling you the answer was for you has quietly signed up a second customer. The second one pays more.</p> <p>That is the story, and it is bigger than a new ad unit. It is worth sitting with what happens to a product when the person paying for it changes hands.</p>