https://hitesh.in/research/ Recent content in Research on Dr. Hitesh Sarda Hugo en-US Sun, 01 Mar 2026 00:00:00 +0000 https://hitesh.in/research/monetizing-ai-in-saas/ Sun, 01 Mar 2026 00:00:00 +0000 https://hitesh.in/research/monetizing-ai-in-saas/ <p>AI breaks one of the oldest assumptions in software pricing. A classic SaaS product costs almost nothing to serve one more user, which is why per-seat subscriptions worked so well. An AI feature has a real variable cost for every request, because model inference is billed per token and that cost rises with usage. Software companies now have to choose between pricing for consumption, which covers their costs, and keeping flat prices, which enterprise buyers find easier to budget.</p>